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最新的 Global Communication Certification Council SCMP 免費考試真題:

1. An important step in managing an organization's reputation is analyzing the relationship with stakeholders.
Which statement below BEST describes why this is done?

A) To have a clear understanding of the diversity of stakeholders and risks associated with each
B) To understand the attitude and engagement level each audience may have with the organization during a crisis
C) To determine which stakeholders are a priority
D) To determine the communication approach for each audience

2. A communication manager has been employed at a technology company following its recent acquisition by a global conglomerate. The acquisition involved significant retrenchments (25% of the 5,000-strong local staff), as well as the addition of new and young staff who are based in 12 countries, all using different technology systems and infrastructure. A new chief executive officer (CEO) has been appointed through an external executive placements agency, and she has hired the communication manager to establish a communication department and new communication strategy for the business. Which of the following poses the biggest immediate challenge to achieving effective communication within the business?

A) The generation gap, since most new employees are younger than senior management
B) Attitudes and opinions of all employees towards the new CEO and management team following the acquisition and retrenchment
C) Cultural and language differences which may exist across the 12 countries
D) Geographical spread resulting in reaching people in many different countries, all using different technology platforms

3. A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?

A) Since the spun content does not exceed 50% of the total content, this is not plagiarism.
B) Spun content is a form of plagiarism.
C) Spun content is not a form of plagiarism because this falls under the "fair use" rules.
D) Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.

4. At the end of a safety communication project, the measurement that would be the BEST indicator of success would be changes in:

A) Knowledge.
B) Attitudes.
C) Awareness.
D) Behavior.

5. Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?

A) Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation
B) Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
C) Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment
D) Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget

問題與答案：