最新的CMA Certified Professional Category Manager (CPCM) - Category-Manager免費考試真題

A. Prescriptive

B. Predictive

C. Descriptive

D. Generative

A. To calculate the profit margin for each product size.

B. To evaluate how unit price decreases as purchase quantity increases, quantifying savings per unit.

C. To determine the total revenue generated from all product sizes.

D. To compare the production costs of different product sizes.

A. Decisions that remain constant throughout the category planning cycle, such as product assortment and shelf space.

B. Tactics that are changed often during a category planning cycle, such as temporary price reductions, ads, and displays.

C. Strategies focused on long-term category growth, such as brand positioning and market expansion.

D. Tactics that are only applied to niche segments within a category, such as premium product lines.

A. 13.9

B. 46.8

C. 15.7

D. 29.6

A. Decreased Shopper Conversion

B. Overstated Promo ROI

C. Improved Sell-Through Rates

D. Increased Inventory Turns

A. To identify products shoppers switch to when their first choice is unavailable.

B. To predict future sales trends based on historical data

C. To group similar stores, shoppers, or products

D. To identify co-purchase patterns, such as chips and salsa.

A. Decision Tree Regression

B. Polynomial Regression

C. Quantile Regression

D. Linear Regression

A. Analyzing online search queries

B. Tracking mobile devices in households

C. Scanning items at checkout typically tied to Household Loyalty Cards

D. Shipping products from manufacturers