1Z0-1032：最新的Oracle認證1Z0-1032考題，Oracle Responsys Marketing Platform 2019 Implementation Essentials認證

問題1
Which coding practice should you use when coding responsive design email messages?

A. Use background images freely; they will just not display if not supported on some platforms.

B. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.

C. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.

D. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.

正確答案: B

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問題2
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A. Substantial (5%) increase in click-through rates on last week's promotional campaign.

B. Recipients are forwarding your emails to everyone in their address books.

C. Your open rates have dropped somewhat since last month.

D. Hard bounce rates are 10% or higher.

E. The ISP is recording a high number of spam trap hits and complaint rates from recipients.

正確答案: D,E

問題3
The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator, how can you provide a custom report that the team can easily access from the Insight menu?

A. Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.

B. Create the custom report and schedule it to be sent by email to the executive team every single day.

C. You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.

D. Create the custom report and save it to the Insight account folder. Right-click to copy the link for the report. Send the link to the executive team and tell them to use it whenever they want to view the report.

正確答案: D

問題4
You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?

A. Click the Preview button, which has the eye icon on it.

B. Select Workbook > Test.

C. Click the Version Test button.

D. Click the Render button.

正確答案: A

問題5
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

A. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.

B. You can only order the rules in the top-down order in which Responsys will execute them.

C. Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.

D. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.

正確答案: B

問題6
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A. You must select a Responsys link table with the link names and URLs to be used in the SMS message.

B. In the SMS campaign message designer, you must enable link tracking for the campaign.

C. In the SMS campaign message designer, enable conversion tracking.

D. You must purchase Premium tracking in order to support link tracking in Responsys.

E. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

正確答案: A,B,C,E

問題7
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

A. $FIRST_NAME

B. {FIRST_NAME} $

C. $ {FIRST_NAME}

D. {FIRST_NAME}

正確答案: C

問題8
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.

B. An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.

C. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.

D. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.

正確答案: C

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